Module 01For growing businesses and startups · US-wide
Does ChatGPT recommend your business?
Ask it who to hire for what you do, in your city. Nearly half of consumers now use ChatGPT or another AI tool to find local businesses, and the answer names a few and leaves the rest out. Zorva Labs builds the site, the search work, the ads and the tracking so the engines can read every page, then asks ChatGPT, Claude, Gemini, Perplexity and Google's AI Mode the same question and writes down, with the date, whether they named you.
Based in Nashville or Middle Tennessee? Nashville’s Web Design is our local company, with the same owner and the same build.
FounderMichael Blair · in technology since 1997
Website scan103 checks · our bar is 95
AI answers measured on5 engines · every reading dated
Sites built asStatic files at the edge · never WordPress
ProposalWritten · within one business day
Free website scan · 103 checks · about a minute
Drop your domain. See what the engines see.
No login, no email. The home page, a service page and a post, read the way Google and the AI engines read them: titles, schema, llms.txt, crawler access, PageSpeed, the certificate, the phone number, the form, the reviews. On screen, as a PDF, and at its own link.
Free checkAI answer checkAsk Google's AI “best <what you do> in <your city>” from your own address — does it say your name?Free checkBacklink checkEvery referring domain read by the audit's rules: how many fail, why, and what to do first.Free checkAI readiness auditThe seven structural signals — llms.txt, schema, crawler access — that let AI engines read a page.
01 The first problem
Ask ChatGPT who to hire. Most owners never have.
Choosing who to hire used to start on a page of ten links. More of it now ends inside an answer: someone asks ChatGPT for the best roofer near them, or reads the summary Google puts above the results, and the short list is made before any website loads.
So every engagement starts with a dated reading of what ChatGPT, Claude, Gemini, Perplexity and Google's AI Mode say when a customer asks who to hire for what you do. After the work, we ask the same questions again.
Nashville Paint CoA site we built, named in 9 of 15 “who should I hire” answers across five AI engines on September 20, 2026.
Check what AI says about you →02 The second problem
Where Google shows an AI Overview
Google's number one result now gets 58% fewer clicks.
Ahrefs compared the top-ranked page's click rate on 300,000 keywords in December 2023 and December 2025. Where an AI Overview appeared, it came out 58% lower than the trend on the other keywords predicted.
58%Lower click rate for the top-ranked page when an AI Overview sits above it, across 300,000 keywords.Ahrefs, February 202668%Of US Google searches ended without a click to any website from January to April 2026.SparkToro, June 20268% vs 15%How often people clicked a regular search result when Google showed an AI summary, against when it didn't.Pew Research Center, July 2025
People haven't stopped searching. Google said in April 2026 that its queries are at an all-time high. What changed is what happens after the search: the answer is printed on the results page, and fewer people go any further than that.
Ranking first is no longer the whole job. Being the business the summary names is, and that's decided by how the site was built: whether the crawlers are let in, whether each page carries structured data an engine can trust, and whether the answers are written as passages it can quote.
The month-one decisions, for founders →03 The third problem
Can AI even read your website? Southern Belle's old one turned the AI crawlers away.
An engine can only recommend what it's allowed to read and able to load. Both are settled when a site is first built, usually by whoever built it fastest, and most of the sites we're asked to replace were built on WordPress, Wix or a hosting company's site builder.
“We used to be big on WordPress, but we no longer recommend it,” Michael says. Our sites are plain files generated ahead of time and served from Cloudflare's network, with the structured data, FAQ and sharing image built into each page. Then the same scan runs before we touch a site and after.
Opted out = not shownOpenAI's crawler documentation: a site that opts out of OAI-SearchBot won't be shown in ChatGPT's search answers.OpenAI, read October 2026
18.4 sBefore the main content of Southern Belle Construction's old WordPress site appeared on a phone. The AI crawlers were blocked as well.Our scan, September 24, 2026
11,334New WordPress vulnerabilities found in 2025, 91% of them in plugins, each an update someone has to make on time.Patchstack, February 2026Before and after
The same scan, before we touch a site and after.
Every score below is our website scan, which now runs 103 checks, taken on the date shown.
Tax practice · Aliquippa, Pennsylvania
Paich & Co. Tax Services
6992September 24, 2026
Natalia Paich's old site ran on GoDaddy's website builder. It had no structured data, no business schema and no llms.txt, and its phone number couldn't be tapped on a phone. Our rebuild fixed all of that and scored 92 the same afternoon.
The first AI reading, four days after launch, was less flattering: named in 0 of 40 “who should I hire” answers, and three of five engines described a similarly named firm in another town when asked about her by name. We reported it as measured, with the plan to make it plain which firm she is and a date for the next reading. That's the method: a dated baseline, the work, and the same questions asked again.
Paich & Co. Tax Services →Southern Belle ConstructionOld site on WordPress on GoDaddy69 99
Three Stone RoofingOld site on WordPress56 98
Harmony Tax ServicesOld site on Wix73 97
Google Ads · our own wedding company
Elopements Inc
Thirteen campaigns split by city became one broad-match campaign with verified tracking. A tracked inquiry cost $205 in March 2026 and $21.74 from July 1 to September 20, read from the account on September 21. That's the account's performance, not our fee.
Read the case“We are getting amazing results — many people asking where we had the site done!”
Bobby RiceCountry music artistGoogle review · 5★
“Deep expertise in getting sites to rank high.”
Barry H.Spring Haven MansionGoogle review · 5★
“Easy to navigate and eye catching.”
Amber F.AlerelaGoogle review · 5★
04 Who does the work
Michael Blair secured hospital systems before he built marketing ones.
Fourteen years in Ascension Health's IT department taught a particular kind of care: a system people depend on can't be allowed to fail quietly, and every change gets written down. He brings the same habits to a business's website and accounts. Running his own business since 2013 taught him, as he says, “what to do and more importantly what not to do” with SEO and LLM visibility.
He does the work on every engagement. You won't be handed to anyone else.
His full record →- 1997Copiers, fax machines and networks at the Robert J. Young Company, while at Nashville Tech
- 1999Started the first help desk in Ascension Health's IT department
- SecurityIT Security Officer for three hospitals
- FirstsA community medical record number shared across hospitals; a patient arm band with a 3D barcode
- 2013His own web and marketing business, full time
- Certifications: DCSE, A+, MCSE, NSA, Cerner Command Language
05 Before you hire anyone
The questions founders ask
Read these first, even if you never call us.
How to choose a digital marketing agencyGoogle's own questions to ask, its warning signs, and the accounts that should carry your name.Agency, in-house or do it yourselfIncluding the cases where doing it yourself is the better call.Marketing for startups: the month-one decisionsThe domain, the platform, the accounts and crawler access, set right the first time.What happens after you signEvery step after the yes, in order, and what you can check yourself.Why we no longer build on WordPressMichael's reasons, Patchstack's count and the scores of the sites we replaced.
07 The properties we own
Zorva Labs owns the Nashville’s Network.
Nashville’s Web Design is our Middle Tennessee company. Nashville’s Best Pros is a directory of local pros. And 48 trade lead-generation sites plus 3 spin-offs cover 12 Middle Tennessee markets. They all run on the build we sell, so a method is tried on our own properties before a client pays for it.
08 Industries
How customers look for you depends on what you sell.
A roofer is chosen from the map and the reviews. A law firm is chosen on credentials and the answers its pages give. A B2B manufacturer is found through long, specific searches and LinkedIn. Each industry page sets out what matters in that field and how we'd measure it.
All industries →09 Questions
Questions
What founders ask before the first call.
If yours isn't here, ask it in the form below. Michael reads every one.
What does a digital marketing agency do, and what does Zorva Labs do?
A digital marketing agency runs the work that brings customers in online: the website, search, ads, content, reviews and the tracking that ties them together. Zorva Labs does all of that for growing businesses and startups across the United States, with one emphasis most agencies don't have: we engineer the site and the business's identity so ChatGPT, Claude, Gemini, Perplexity and Google's AI Mode can read it, then measure whether they name you.
Is hiring a digital marketing agency worth it?
Not always. If you're still testing whether anyone wants what you sell, or one channel already works and you have the time, doing it yourself is often the better call. An agency earns its place when several pieces have to change together, or when a decision is hard to undo, such as the platform your site is built on. Our page on agency, in-house or do it yourself goes through it honestly.
How much does it cost to hire Zorva Labs?
Each engagement is quoted to its scope in a written proposal within one business day, and the whole price is stated before any work starts. Ongoing work is a flat monthly fee, month to month, and never a percentage of your ad spend. We don't publish rates, because two businesses rarely need the same work.
Do you build WordPress sites?
No. We built on WordPress for years and stopped. Michael Blair's reason is that it was slow, clunky, outdated and always being hacked. We build static sites served from Cloudflare's network, with nothing to patch on the pages, and we can move an existing WordPress site over while keeping or redirecting every address that already ranks.
What is the difference between SEO and AI SEO?
SEO is the work of ranking in Google's list of results. AI SEO, also called GEO or AEO, is the work of being named inside the answer an AI engine writes. The groundwork is shared: a crawlable site, structured data, one consistent identity and sources that agree about you. The difference is in what you measure. We track AI answers by asking the engines fixed questions from your location and recording whether you were named.
Are people searching Google less because of AI?
No. Google said in April 2026 that its search queries are at an all-time high. What has fallen is the click: SparkToro measured 68% of US Google searches ending without one from January to April 2026, and Ahrefs found the top result's click rate 58% lower where an AI Overview appears. The search still happens, but more of the answer is read on the results page or in an AI assistant, so the business that answer names is the one that gets the call.
Do you only work with businesses in Nashville?
No. Zorva Labs works with businesses anywhere in the United States, from a base in Nashville. If your business is in Nashville or Middle Tennessee, our local company, Nashville's Web Design, handles it with the same owner and the same build.
Start here
Tell us what you run today. We reply with a written plan.
Within one business day: the scope, the order the work happens in and the whole price, with a scan of your site and what the AI engines say about you now.